Joe Hansen Ranked #1 Mortgage Broker in Peoria for 2026
By Joe Hansen, NMLS# 217716 | Joe Mortgage, Precision Mortgage — Peoria, AZ [Award Badge Image: BusinessRate Ranked #1 Award, June 2026]
When I got the email from BusinessRate letting me know that I’d been ranked the #1 Mortgage Broker in Peoria for 2026, I read it twice before it sank in. Not because I doubted the work I’ve put in — I’ve spent 24 years building relationships one loan at a time — but because of how this particular recognition came about. There was no application. No nomination form. No fee to pay or committee to lobby. This award was built entirely on something I can’t manufacture or shortcut: the honest, unprompted feedback of the people I’ve helped buy and refinance homes across Peoria, Glendale, Surprise, and the rest of the West Valley.
That’s what makes this one mean something different to me than a plaque I could have simply signed up for.
What the BusinessRate Award Actually Measures
BusinessRate is a ranking and review-management service that evaluates local businesses using verified Google Reviews as the primary data source. Their award letter put it plainly: this recognition is based on “verified data from Google Reviews, as analyzed and certified by BusinessRate,” and it’s part of a broader program that identifies local leaders in customer satisfaction, brand reputation, and service excellence.
In other words, this wasn’t a marketing contest. It was a data pull. BusinessRate looked at how mortgage brokers across Peoria are actually rated by their own clients — not by advertising budgets, not by who submitted the flashiest self-nomination — and Joe Hansen Mortgage Broker came out on top. “Congratulations again on this outstanding achievement — earned not by application or nomination, but by the authentic feedback of your own customers.” — Kyle Pitman, BusinessRate
The award letter arrived from BusinessRate’s Phoenix office in June 2026, addressed to my office at 14155 N 83rd Ave, Ste 125, Peoria, AZ. It’s a small thing, maybe, but it’s a recognition I’ve been working toward since long before I knew an award like this existed — because the goal was never the badge. The goal was always to be the kind of broker people are willing to leave a five-star review for.
Why Google Reviews Are the Real Scoreboard
Anyone can put “top-rated” in their marketing. Anyone can call themselves the best mortgage broker in Peoria on a business card. What’s harder to fake is a body of Google Reviews built up organically, one closed loan at a time, from clients who had no reason to write anything at all except that their experience was worth talking about.
I respond to every review I receive personally. Not because a marketing team told me to, but because each one represents a family, a first home, a refinance that lowered someone’s monthly payment, or a veteran finally using their VA benefit to buy a house. Here’s a look at what some of those reviews actually say. 24+Years of Experience 5.0Average Star Rating #1Ranked Broker, Peoria 2026
What Clients Are Saying
These reviews are pulled directly from Google and Zillow, unedited except for formatting. This is the feedback BusinessRate used to reach its ranking. ★★★★★
“Joe has been the only person we will use for our mortgage loans for the past 20 years. He just finished our 4th one! He is very thorough and informative, which make the process very smooth on our end. He leaves no detail left out and carefully explains everything to us as we go. Each time there have been no issues or surprises. He’s friendly, approachable, and makes himself available to us, even with my rough work schedule. Trust is important in this business and I know that he is a guy I can trust.” Gary Miller Google Review · 3 reviews, 3 photos · a month ago ★★★★★
“Joe was awesome. He helped us purchase our home and helped us refinance later when the time was right. He answered our questions and helped us work through various options to find what worked best for us. I highly recommend Joe. He is the professional and trustworthy choice for your mortgage needs.” Alyssa Langston Google Review · 3 reviews · 2 months ago ★★★★★
“Joe is honest, trustworthy and extremely knowledgeable about the mortgage industry. Joe will always help you a client to make their dream of homeownership a reality.” David Brandon Google Review · 9 reviews, 2 photos · 3 months ago ★★★★★
“Joe is phenomenal to work with! He helped us every step of the way from finding the best rate, to getting the best mortgage terms for us. He and his team were responsive for all the questions we had and explained everything very clearly to us. This was our 2nd time working with him and we will continue to do so in the future!” Rachel Dastrup Google Review · 5 reviews, 1 photo · 3 months ago ★★★★★
“Joe Hansen is an outstanding mortgage broker and truly knows how to take care of his clients. I worked with him on a VA loan in Arizona, and his knowledge of the VA process was far beyond any other lender I spoke with. He was able to shop multiple lenders to find a great rate and low fees, and he explained everything clearly so I always knew what was going on. Communication was top-notch throughout the entire process, and he made what can be a stressful experience feel smooth and simple.” Michael B. — Phoenix, AZ Zillow Review · Smooth VA Loan Process with a Great Rate · 3/30/2026 ★★★★★
“We were shopping around for a good rate and Joe Hansen was able to find us a great deal. He was able to beat the other lenders, quick easy and we closed early. I highly recommend Joe as a great mortgage lender when buying a home. He is the best!” Makayla Boden — Surprise, AZ Zillow Review · Shopped for the lowest interest rate. He delivered. · 5/28/2026 · Closed May 2026, 30-Year Fixed Conventional, First-Time Home Buyer ★★★★★
Reading back through reviews like these, a pattern shows up again and again: trust, clear communication, and a process that feels smooth instead of stressful. That’s not an accident. It’s the direct result of treating every client — whether it’s their first home purchase or their fourth loan with me — like the biggest financial decision of their year, because for most people, it is.
What Sets a Peoria Mortgage Broker Apart
Being ranked #1 in Peoria isn’t just about star ratings. It reflects a specific approach to how I run my business, one built around a few core commitments:
Local Knowledge, Not a Call Center
I’m a solo practitioner, which means when you call my office, you get me — not a rotating cast of loan processors who’ve never met you. I know the Peoria market, from Vistancia to Trilogy, and I know how local appraisals, HOA rules, and West Valley inventory shape a deal. If you want the full story on who I am and how I got here, you can read more about my background as a Peoria, AZ mortgage broker here.
A Loan Program for Nearly Every Situation
Every buyer’s situation is different, which is why I work across VA, FHA, conventional, self-employed borrower, and down payment assistance programs. For veterans and active-duty service members in the West Valley, I’ve put together a full breakdown of how VA loans work in Peoria, AZ, including funding fees, exemptions, and what to expect from the appraisal process. For buyers who are short on a down payment but otherwise ready to buy, the Chenoa Fund down payment assistance program has helped a number of my clients get into a home years earlier than they expected.
Rate Shopping That Actually Happens
More than one review above mentions the same thing: I shop multiple lenders to find the best rate, rather than pushing whatever a single lender happens to be offering that week. As a broker, that’s the entire point of the model. If you’re wondering how Peoria rates compare right now, I keep a running breakdown of who actually has the lowest mortgage rates in Peoria, AZ.
Education Before Application
A recurring theme in my reviews is how clearly I explain the process. That’s intentional. Buyers make better decisions when they understand what’s actually happening to their credit, their rate, and their monthly payment. If you’re still building toward a purchase, I’d recommend starting with my guide on how your credit score actually affects what a home costs you in Peoria and Phoenix — it breaks down, in real dollar terms, what a lower credit score costs you over the life of a loan.
Serving Peoria and the Entire West Valley
While this award is specific to Peoria, my client base spans the broader West Valley: Glendale, Surprise, Goodyear, Buckeye, Avondale, Litchfield Park, El Mirage, and both Sun City and Sun City West. Each of these markets has its own character — Sun City buyers are often navigating reverse mortgages or downsizing, Surprise and Goodyear are seeing a wave of first-time buyers, and Peoria itself has a mix of both. Being ranked #1 in Peoria specifically tells me that the strategy of going deep in a market I know well, rather than trying to be everything to everyone across the entire Valley, is working exactly as intended.
What This Award Means Going Forward
Awards come and go, and I don’t say that to diminish this one — I say it because the thing that actually matters is what’s underneath it. A ranking based on Google Reviews is really just a snapshot of relationships built over time. My plan isn’t to frame this letter and call it done. It’s to keep doing the same things that earned it: picking up the phone, explaining the fine print, shopping every rate, and treating each closing like it’s the only one that matters that day.
If you’re currently shopping for a mortgage broker in Peoria, Glendale, Surprise, or anywhere else in the West Valley, I’d encourage you to do what BusinessRate did: read the reviews yourself. Talk to past clients if you can. And when you’re ready, give me a call.
Frequently Asked Questions
How was the #1 Mortgage Broker in Peoria award determined?
The BusinessRate Award is based entirely on verified Google Reviews. BusinessRate analyzes review volume, ratings, and authentic customer feedback to rank local businesses against their competitors, with no application or nomination process involved.
Who is Joe Hansen?
Joe Hansen is a licensed mortgage loan officer (NMLS# 217716) with over 24 years of experience serving Peoria, Glendale, Surprise, and the greater West Valley of Phoenix, Arizona, specializing in VA, FHA, conventional, down payment assistance, self-employed borrower, and refinance loans.
Why do Google Reviews matter when choosing a mortgage broker?
Google Reviews offer an unfiltered look at how a mortgage broker actually treats clients, from communication and honesty to how smoothly a loan closes. Because reviews come directly from past clients, they tend to be a more reliable indicator of service quality than advertising claims.
What loan types does Joe Hansen offer in Peoria, AZ?
Joe Hansen offers VA loans, FHA loans, conventional loans, down payment assistance programs such as the Chenoa Fund, self-employed borrower loans, and refinance options for homeowners throughout Peoria and the West Valley.
| https://www.joehansenmortgage.com/loan-options/ |
Ready to Work With Peoria’s #1 Ranked Mortgage Broker?
Whether you’re buying your first home, using a VA loan, or refinancing, I’m here to walk you through every step.Call (480) 239-7766
Joe Hansen — NMLS# 217716 | Arizona LO0911403 | Precision Mortgage · 14155 N 83rd Ave, Ste 125, Peoria, AZ 85381. Equal Housing Opportunity. This is not a commitment to lend. Terms and programs subject to change.
